Growth Marketing Manager

As our Growth Marketing Manager, you’ll focus on demand generation and executing a strategy that helps our customer base grow. You’ll play a critical role in designing and executing scalable marketing programs to drive top-of-funnel growth, customer retention, and customer upsell success. You’ll work cross-functionally to identify key growth opportunities, optimize lead acquisition, and deliver high-impact campaigns. You'll bring a strong analytical mindset, a creative approach to problem-solving,  a talent for persuasive storytelling, and a proven track record in B2B demand generation for software or technology companies.

Responsibilities

• Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy to drive qualified lead acquisition and sales pipeline growth.
• Customer Retention and Expansion Marketing Strategy: Develop and execute a marketing strategy to drive customer retention and growth.
• Campaign Development & Execution: Create, manage, and optimize multi-channel demand gen and customer-focused campaigns.
• Performance Tracking & Optimization: Use data analytics tools (e.g., Google Analytics and Marketo) to track campaign performance, optimize spend, and continuously improve ROI. Run A/B tests, analyze customer journey data, and make data-driven adjustments.
• Content & Asset Collaboration: Create relevant and persuasive content and resources that fuel demand generation, customer retention, and customer expansion efforts.
• Account-Based Marketing (ABM): Develop and implement ABM strategies to target high-value accounts, create customized campaigns, and support sales outreach.
• Lead Nurturing: Design and implement lead nurturing campaigns using marketing automation tools to drive prospects through the funnel and maximize conversion rates.
• Experimentation: Continuously test new channels, campaign formats, and messaging strategies to discover new growth opportunities and maintain an innovative approach to demand generation.

Qualifications

• Experience: 3+ years in a growth marketing, demand generation, or digital marketing role, preferably in B2B SaaS or technology.
• Proven Track Record: Demonstrated success in designing and scaling demand generation programs that have driven measurable revenue growth.
• Technical Skills: Proficient in using marketing automation platforms (e.g., HubSpot, Marketo), CRM tools (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Content Development Skills: Expert at simplifying complex concepts and producing compelling email, social media, and webinar content that persuades and sells.
• Analytical Mindset: Ability to derive actionable insights from data and adapt strategies based on performance metrics.
• Collaboration & Communication: Excellent communication skills and ability to work cross-functionally with marketing, sales, and product teams.
• Project Management: Strong organizational skills, able to manage multiple campaigns and projects simultaneously.
• Customer-Centric: Deep understanding of customer needs, buying behavior, and the B2B buyer journey.

This position is open to candidates based in the United States of America only. The Company cannot extend employment offers to those outside the United States of America.